Ling Wong BA, MS, M.Arch, CHHC, AADP

Ling Wong

Copywriting Alchemist | Intuitive Brainiac | Creativity Mentor
Through my unique blend of clarity coaching + creative collaboration process, I help the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts - by way of an intuitive yet rigorous iterative process born out of my Harvard Design School training and 10 years experience in online marketing with focus on strategy, user experience, visual design, copywriting and project management.

Trained as a health coach and having worked with many health coaches and wellness practitioners to build their businesses, I've a good understanding of the industry and have the ability to help coaches, consultants and change agents articulate their big idea and hone in on their niche and craft their marketing message.

Founder of slideberry.com - Done-for-You articles, programs, presentations & template for health + wellness coaches/practitioners.

Business Soulwork by Ling Wong
http://business-soulwork.com/free-alchemy/
Books Ling has Published

The Concise Guide to Blogging for Business Growth

A 8-chapter guide covering various aspects of blogging and content marketing, including: the secret weapon that makes "other experts have already covered this topic" a non-issue; how to find the topics that will get more clients; the one thing to set up before blogging; how to reach a bigger audience and build a readership with high-quality leads even without a website; how to “get out there” and start the process of gaining more exposure, without having to go through the lengthy process of pitching

Articles Ling has Published
The Tricky Thing About “Writing Conversationally”
The Tricky Thing About “Writing Conversationally”

You've read those blog posts that tell you to write "conversationally," right? It probably makes the whole writing thing sound less intimidating, which isn't a bad thing to encourage people to get started. »

You've read those blog posts that tell you to write "conversationally," right? It probably makes the whole writing thing sound less intimidating, which isn't a bad thing to encourage people to get started. The problem is, it's somewhat misleading. Writing "conversationally" is quite far from "write like we speak." I know, because many clients send me recordings or transcripts of them talking out their..

Ling Wong · August 18th, 2017

Ling Wong · August 18th, 2017

Minimum Viable Scope: Accommodate Clients’ Budget Without Compromising
Minimum Viable Scope: Accommodate Clients’ Budget Without Compromising Your Fee or Integrity

As a coach, consultant, service professional or freelancer, you have probably had this happened before: you talked to a potential client who was just perfect. You knew you could make magic together and »

As a coach, consultant, service professional or freelancer, you have probably had this happened before: you talked to a potential client who was just perfect. You knew you could make magic together and you offered up your package. She really really wanted to work with you in any capacity, yet financially your "regular" package just wasn't possible no matter how she sliced and diced the numbers. You..

Ling Wong · July 30th, 2017

Ling Wong · July 30th, 2017

Website Copywriting Strategy For the Intuitive Unicorn People
Website Copywriting Strategy For the Intuitive Unicorn People

If you're one of those unicorn people (like quite a few of my lovely clients); if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order »

If you're one of those unicorn people (like quite a few of my lovely clients); if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to "get it"... listen up. No website or marketing copy can do a better job than you interacting with your potential clients so they can experience the magic. I love words and I truly believe in its..

Ling Wong · July 28th, 2017

Ling Wong · July 28th, 2017

Don’t Raise Your Fees, Yet…
Don’t Raise Your Fees, Yet…

You've seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some »

You've seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program. So you bought the program, thinking there's some magic bullet. I have done that too. Quite a few. And they all boiled down to: Figure out what you gotta sell, who you're..

Ling Wong · July 18th, 2017

Ling Wong · July 18th, 2017