Know Your Contribution

Know Your Contribution

written by: Erika Marcoux
by: Erika Marcoux
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Tune in Now! YOUR TRUTH REVEALED show - episodes 1 and 2

Dr. Art Markman is a professor of psychology and marketing at the University of Texas at Austin. He is the co-host of the radio show and podcast Two Guys on Your Head produced by KUT. He is on the advisory boards for The Dr. Phil Show and The Dr. Oz Show. He is the author of Smart Thinking, Habits of Leadership, and Smart Change, which is the focus of this podcast.

This interview helps people make a contribution and change your behavior to successfully accomplish it. SUMMARY

What is a contribution and why is it important?

Contributions: accomplishing a much larger scale goal that makes a difference to an individual, organization, or society. What are the 2 types of goals?

  • People who make a contribution take their routine seriously.
  • Achievements are the specific goals you need to develop and complete to make a contribution, a task that has been completed.

There are 2 types of goals. Think about your behavior change as a process rather than an outcome. What are the 3 aspects of making your goals more specific?

  • Outcome goal is the most typical goal people pursue
  • Process goal that focuses on a set of actions you can perform, ongoing procedures
  • Outcome: "I bought a shirt," rather than Process: "I went shopping for a shirt."

There are 3 aspects of making your goals more specific:

1. Action - Think about actions you can take

2. Obstacles - you must overcome. There are many obstacles to success.

a. Positive thinking alone will not successfully change behavior

3. Signs - How you will know you're finished

a. Define all your goals in ways that have specific markers of success Why is our brain designed to spend as little time thinking as possible?

Goals - allow yourself the flexibility to change them. We often set unrealistic expectations for the achievement we make on the road toward making a contribution.

1. Brains are very expensive to operate. It uses 20 - 25% of the calories you burn each day and requires a lot of oxygen and blood flow to keep in running.

2. The brain requires about the same amount of energy no matter what is is doing.

3. Your brain wants to minimize the amount of time you spend thinking about anything to make sure the energy cost of thinking does not exceed the value of what you are thinking about.

How does the arousal of a goal influence your performance?

The relationship between the arousal of a goal and the performance on that goal looks like an upside-down U, the Yerkes-Dodson curve.

1. Low levels of arousal - you don't put in much effort to achieve the goal.

2. Middle levels of arousal - there is a sweet spot where you're able to focus on the goal and get a lot accomplished.

3. High levels of arousal - you have so much energy that you have difficulty staying focused on the goal (panic).

Listen to and watch the whole interview at YOUR TRUTH REVEALED

written by: Erika Marcoux

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