Laura Goodrich

Laura Goodrich

Laura is an internationally recognized expert in change and the future of work. She has spent twenty years as an innovator, speaker, coach, and advisor. Her global perspectives on workplace dynamics and change have earned her the reputation as someone who can create positive outcomes in even the most challenging workplace dynamics.
Laura has authored and hosted four internationally distributed, award-winning videos and online learning programs for business and industry, and a library of 35+ digital learning videos, she has hosted three television shows and a national radio program. She and her business partner are pioneers in producing cutting edge Online Learning that leverage film-making methods, coaching and storytelling into a designed process that drives true change.
Laura is the award-winning author and producer of the book “Seeing Red Cars: Driving Yourself, Your Team and Your Organization to a Positive Future, and the online learning Creating a Mindset for Change” It’s the culmination of her dynamic philosophy, and two decades of research on trends and the future coupled with extensive experience in business.

GWT Next - Global Workforce Transformation

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Areas of Specialty

Life Coaching

Peer Relationships

Success Coaching


Books Laura has Published

Seeing Red Cars

Driving Yourself, Your Team and Your Organization to a Positive Future

Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes. Unique and practical exercises—including